You set up the campaign. You checked the targeting twice. You wrote copy that felt good. Hit publish. Then finally, your budget drained with almost nothing to show for it. You're not losing your mind. Meta ads really are harder to make work than they used to be, and the costs are going up along with every SAAS platform trying to charge you ‘$5 a week’ for nothing (sorry, I am sick to DEATH of that also!). The frustrating part? Most of the advice you'll find either blames you