Business & Growth

Half of the issue is that business owners don’t understand the amount of strategy and expertise that goes into one single post. The other half of the issue is that they have no idea what they’re asking for. Titles like social media manager vs content creator may just sound like a job title preference, not a difference in scope of work. That’s an extremely expensive mistake small businesses make when hiring social media help.

You’ve been posting. You’ve been “showing up.” You’ve been crossing your fingers every time you hit publish hoping that something—anything—sticks. But let’s be real: if your entire “measurement strategy” is counting likes and hoping a cousin comments “so cute,” then we need to talk. Because social media is not a slot machine. It’s not about pulling a lever, praying for cherries, and calling it a day. It’s a tool. A ridiculously powerful one, if you know how to measure what ac

6:00 A.M. — THE ALARM THAT KNOWS NO BOUNDS TO THE 'SNOOZE The sun isn’t even thinking about coming up, and I’m already bargaining with some higher power for “just three more minutes." But here’s the cold brew truth: by the time most people hit snooze, my day is on its second lap. Why? Because I’m that marketer with a full-time corporate gig, a roster of freelance clients, and—plot twist—a social life that I try and not flake out on. If you’ve ever wondered how a single human