Social Systems & Tech

If you've built a following of 10,000 people, fewer than 300 of them might be seeing your posts on any given day. Meanwhile, AWeber is pretty clear: with email, you hit 100% of your subscribers' inboxes every time you send. All of them. Where else can you do that? The real issue isn't even tactical. It's that when your whole strategy lives on rented platforms, you're constantly working toward someone else's goals. Every post you make is serving the platform first and your bus

What I’m noticing is this: The future of social media isn’t loud. It’s not flashy. It’s not even that dramatic of a shift. It’s seeming quieter. More selective. More human than the fear-mongerers want you to believe. So instead of another “top trends you must follow” post, I want to talk through where social media actually feels like it’s going in 2026—and what I think matters if you’re trying to build something sustainable, not just keep up.

Sometime within the last year uploading ad creative to Meta became excruciatingly painful. I secretly dreaded every new ad campaign thrown at me because in the back of my head, “I do not have enough patience that this task requires” alarms going off in the back of my mind.

If you’re reading this, you work in marketing, you are aware of marketing tactics and you are also most likely targeted with the new shiny all-in-one social media tool that will “actually” change the game. If you’re reading this, you’re also probably sick of the noise when they all do the same thing, give or take a few price-locked features not available to those ballin’ on a budget (like moi!).

Let’s start with a truth that probably ever marketer thinks, but doesn’t want to say out loud: Content calendars can feel like handcuffs at times. Every business owner, marketer, or creative has fallen into the same old cycle: You spend a weekend mapping out every post for the next quarter. Your Google Sheets are color-coded. Every day has a theme. It looks gorgeous—but a week in, the reality check hits.

You know that feeling when your to-do list is screaming, your content calendar looks like a graveyard, and you’re pretty sure your last Instagram post was… you can’t remember? Yeah. Been there. Social media can feel like a full-time job — because it is one. But here’s the thing: when you’ve got a system, it becomes a well-oiled machine that feels calm.

So Instagram finally gave us what we’ve all been hacking together with screenshots, clunky apps, and way too many “credit: @username” captions — a real repost feature. Finally, we can now officially repost content to your feed. Not just in Stories. Not just with the half-baked “collab” tool. If you run a small business, freelance as a social media manager, or you’re basically your own unpaid intern (because hello, that’s entrepreneurship!!!), this is the kind of feature that