LET’S CALL IT LIKE IT IS You know that brand you stalk on Instagram? The one you low-key copy when you don’t know what to post? Yeah. There’s a chance they don’t know what they’re doing either. Not to bring any other SMM’s down, but from running quick audits when looking at pages, brands are playing one giant game of “monkey see, monkey do” — and then wondering why they feel exhausted, scattered, and invisible online. Here’s the secret nobody wants to admit: copying your comp